The Resurgence of Radio in India|Business Strategy|Case Study|Case Studies

The Resurgence of Radio in India

            
 
Case Studies in Business, Management Cases | Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR032
Case Length : 13 Pages
Period : 1993 - 2002
Organization : ---
Pub Date : 2006
Teaching Note : Available
Countries : India
Industry : Media, Entertainment, and Gaming

To download The Resurgence of Radio in India case study (Case Code: BSTR032) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here



Price:

For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra

» Business Strategy Case Studies
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

"Nobody asks for radio and nobody gives a damn."

- Prasoon Joshi, Creative Director of leading advertising agency, O&M, in September 2001.

"Radio won't die; even today, the reach of radio is more than that of television. In rural India, every individual has a transistor. And you can listen to the radio even when you are tilling the soil. You can't do that with TV."

- Vinod Sharma, founding member and Ex-President, RAPA,1 September 10, 2001.

The Re-Entry of Private Players

In July 1999, the Government of India decided to allow private players to enter the FM radio-broadcasting sector. It planned to offer ten-year licenses to private players in 40 cities across India.

These private broadcasters would be permitted to offer only music, education and entertainment-based programs, not news or current affairs programs.

Hailing the government's decision as a historic one, analysts said this would change the future of Indian radio broadcasting.

They added that with this development, private companies would have better control of their respective radio stations, unlike in the mid-1990s, when the private players were allowed to offer only programming content to the FM stations owned by the government operated All India Radio (AIR).

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Following the announcement, many companies bid for licenses to operate in various cities. The first private FM radio station Radio City began functioning in July 2001 in Bangalore, Karnataka. By October 2001, sixteen companies were issued licenses to operate private FM radio stations.

Some of these were Entertainment Network, India FM Radio, Vertex Broadcasting, Radio Today, Sun TV, Music Broadcast, Millennium Broadcast, Hitz FM Radio India, Udaya TV, Radio Mid-Day West India, Mid-day Broadcasting South, and Mid-Day Radio North. However, many industry observers were skeptical about the survival of all these private players. They said that radio broadcasts were not popular and that industry ad revenues had been very low throughout the 1990s. Advertising revenues were as low as Rs 740 million in the financial year 2000-01, amounting to less than 1% of the total advertising expenditure. According to Prasoon Joshi, "The quality of radio advertising here is pathetic. Today, when an agency plans spends, the bulk of the money goes to television. Then come outdoor media, print, and maybe mailers. Radio comes last."

The Resurgence of Radio in India - Next Page>>


Custom Search





Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

1] RAPA (Radio and TV Advertising Practitioners Association of India Ltd) is a Mumbai-based body that addresses issues related to the fields of radio and television advertising in India. Every year RAPA gives away awards to directors, scriptwriters, artists, technicians, adfilm producers, radio/TV programs, music directors and advertising agencies.

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.