|
The Resurgence of Radio in India |
ICMR HOME | Case Studies Collection
Price: For delivery in electronic format: Rs. 500; For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra
»
Business Strategy Case Studies
Custom Search
Please note: |
||||||||
"Nobody asks for radio and nobody gives a damn." - Prasoon Joshi, Creative Director of leading advertising agency, O&M, in September 2001. "Radio won't die; even today, the reach of radio is more than that of television. In rural India, every individual has a transistor. And you can listen to the radio even when you are tilling the soil. You can't do that with TV." - Vinod Sharma, founding member and Ex-President, RAPA,1 September 10, 2001. The Re-Entry of Private PlayersIn July 1999, the Government of India decided to allow private players to enter the FM radio-broadcasting sector. It planned to offer ten-year licenses to private players in 40 cities across India. Following the announcement, many companies bid for licenses to operate in various cities. The first private FM radio station Radio City began functioning in July 2001 in Bangalore, Karnataka. By October 2001, sixteen companies were issued licenses to operate private FM radio stations.
The Resurgence of Radio in India - Next Page>>
Custom Search
1] RAPA (Radio and TV Advertising Practitioners Association of India Ltd) is a Mumbai-based body that addresses issues related to the fields of radio and television advertising in India. Every year RAPA gives away awards to directors, scriptwriters, artists, technicians, adfilm producers, radio/TV programs, music directors and advertising agencies. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Workbooks,
Case Study Volumes.